Future Living Hertford is an award winning and registered charity (1155145), run by a small core team of employees and a larger team of volunteers.
Job brief
Future Living is looking for a Social Media Specialist to join our team for one day a week. This individual will be solely responsible for managing a number of the charity’s social media profiles with a great knowledge of different channels and their workings. You may help with website design and understand the importance content creation has to our charity, our digital visitors and our benefactors. The role also includes full planning and execution the marketing strategy.
The successful candidate will develop and maintain but not limited to blogs, video feeds, trending social networking sites and resource centres.
The candidate will be responsible for providing the charity with comprehensive analytics, data presentations, and resource management reports.
This candidate will have a demonstrated history of delivering such projects.
Duties & Responsibilities
Implement social media strategies for a variety of projects and campaigns that build brand awareness, generate inbound traffic and product adoption.
- Content creation which meets our charity standards.
- Develop and deliver social media optimisation (SMO) as well as search engine optimisation (SEO).
- Stay current with social media trends and best practices, our social channels are always on. You will lead and activate the social media arm of brands and channels.
- Research opportunities for new social marketing platforms and select adapt current process to fit the charities project needs.
- Review and seek approval from CEO of content on a regular basis.
- Creating and managing promotions.
- Create conversations online with relevant local and national companies
Requirements
- Strong project management/organizational skills
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Instagram, Tiktok etc.) and how they can be deployed.
- Ability to effectively communicate information and ideas in written and verbal format.
- Ability to build and maintain relationships in person and online.
- Good technical understanding and can learn new hardware and software quickly.
- Public relations, marketing, sales, community management experience
Good to have
- Experience in photo and video editing
- PPC (Pay per click) experience
- Understanding of Google Analytics, as well as Facebook/Instagram insights
Education
Experience in Communications/English, Public Relations, Marketing, Journalism or Design. Applicants without the before mentioned will also be considered based on passion for social media and the charity sector and industry. Please send your resume and samples of their social media to [email protected]